How Sphura works

From conversationto action.

Sphura captures customer conversations, understands what happened, and turns every call into intelligence your team can actually use.

Capture

Every conversationstarts here.

Your team uses the Sphura app during customer calls. The conversation is securely captured without changing how the person speaks with the customer.

9:41
In call
Recording

Daniel Reyes

Real Estate Lead

00:04:12

Call duration

Recording securely

Understand

The call ends.The intelligence begins.

Sphura converts the conversation into structured intelligence automatically — intent, important points, objections, outcomes, agent mistakes and next actions — without managers listening to recordings or reading entire transcripts.

Conversation

Customer

We’re looking for a 3 BHK around Whitefield.

Customer

Budget is around ₹1.2–1.5 Cr.

Customer

We can visit this weekend.

Sphura understands

3 BHKProperty
WhitefieldLocation
₹1.2–1.5 CrBudget
this weekendSite Visit

Structured intelligence

Extracted
Property3 BHK
LocationWhitefield
Budget₹1.2–1.5 Cr
Buyer IntentHigh
Site VisitThis weekend

Next Action

Schedule site visit

After the call

What your managerssee next.

Sphura doesn’t stop at summaries. It shows managers what needs attention across every conversation.

124

Calls analysed

19

Follow-ups due

8

Opportunities detected

5

Calls need attention

Recent calls

Daniel Reyes

Real Estate

High intentSite visit requested
Next action

Schedule site visit

Priya Nair

Automotive

Financing requiredTest drive requested
Next action

Confirm test drive

Rahul Mehta

Insurance

Premium objectionNeeds attention

Agent mistake·Objection not fully handled

Next action

Share revised options

See what would normally get missed

Missed follow-up

Customer requested a callback tomorrow.

Recommended action

Assign advisor follow-up

Objection unaddressed

Pricing concern appeared twice and wasn’t resolved.

Recommended action

Share alternate plan options

Agent mistake

Agent didn’t explore financing after the customer mentioned it.

Recommended action

Discuss financing eligibility

Customer question missed

Customer asked about timeline; no clear answer was given.

Recommended action

Follow up with timeline details

From insight to action

Knowing what happened is onlyuseful if your team acts on it.

Conversation
Intelligence
Follow-up
Action
Outcome
Sales

Prioritize high-intent opportunities.

Managers

Identify missed follow-ups and coaching opportunities.

Leadership

Understand customer patterns across the organization.

FAQ

Questions, answered.Straight, no filler.

What is Sphura?
Sphura is an AI-powered conversation intelligence platform that turns recorded customer calls into structured post-call intelligence — including customer intent, summaries, objections, outcomes, agent mistakes, follow-up requirements, and recommended next actions.
What happens after a customer call is recorded?
After the call ends, Sphura analyzes the recording and extracts structured intelligence — intent, important points, objections, outcomes, agent mistakes, customer questions, and the recommended next action — without managers listening to recordings or reading full transcripts.
Does Sphura analyze calls live?
No. Sphura records the conversation during the call and processes it afterward. Intelligence is generated after the call, not while the conversation is happening.
What insights can Sphura extract from a conversation?
Customer intent, summaries, objections, call outcomes, agent mistakes, customer questions, follow-up requirements, lead signals, and a recommended next action.
How can managers use Sphura?
Managers get visibility into every call without listening to recordings — who needs attention, which follow-ups are slipping, which opportunities were missed, and what coaching to give — with a recommended next action for each call.
Which industries can use Sphura?
Real Estate, Automotive, Insurance, Education, Financial Services, and B2B Sales — any team that depends on customer conversations.
Sphura early access

Your customer conversationsalready contain the answers.

Sphura helps your team capture them, understand them and act on them.

Request Early Access

Built for teams that depend on customer conversations.